Spending thousands on Facebook ads for your Bay Area event but still seeing empty seats? There's a reason offline tactics like door hangers and street teams are making a comeback. One statistic about physical flyers might change how you promote your next event. Key Takeaways: Offline marketing - flyers, door hangers, posters, and street teams - still drives real local event attendance, especially when digital ads are being ignored. Door-to-door advertising is one of the most

Special Interest Marketing & Advertising is celebrating its 28th anniversary on August 1, marking nearly three decades of helping Bay Area event organizers connect with local audiences through targeted community marketing. Special Interest Marketing & Advertising (SIMAA) will celebrate its 28th anniversary on August 1, commemorating nearly three decades of helping theaters, festivals, museums, dance companies, music venues, and other organizations throughout the San Francisco