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Most retailers pour money into getting customers through the door, but here's the surprise: the majority of purchasing decisions actually happen inside the store. So why are so many businesses ignoring their most powerful sales opportunity—the moment when shoppers are ready to buy? Key Takeaways A majority of purchasing decisions happen inside retail stores , making in-store advertising vital for capturing customers when they're ready to buy Point-of-purchase displays act li

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Key Takeaways Offline marketing remains highly effective for event promotion, with traditional channels continuing to deliver strong results for local events Strategic flyer and poster distribution  in high-traffic areas, combined with QR codes, creates seamless offline-to-online customer journeys Radio marketing reaches 64% of consumers daily through ad-supported radio and offers cost-effective geographic targeting for local events Media partnerships and local business colla

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Special Interest Marketing & Advertising (SIMAA) has expanded its flyer delivery service for local businesses in the Bay Area, including...

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Special Interest Marketing & Advertising Inc. (510-464-3033), a leader in reliable, affordable marketing solutions, announces expanded...

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