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News, Events, & More On Our Blog


Offline Marketing: 3 Proven Reasons It Beats Digital Ads
https://www.simaapublicity.com/ Celebrating 28 years of helping Bay Area event organizers, Special Interest Marketing & Advertising (SIMAA) specializes in offline marketing campaigns that connect events directly with local audiences for maximum impact.
portercream
Aug 71 min read
Are Flyers Still Effective For Event Promotion? Bay Area Experts Share Insights
Think print marketing is dead? Think again. Event flyers are making a case for themselves — and the data backs it up. Here's what Bay Area marketers say about where, when, and how flyers still drive real results. Key Takeaways Research from the Data & Marketing Association found that 89% of consumers remember receiving a flyer, highlighting the lasting impact of print marketing. Event flyers are most effective when distributed in locations that align with the target audience.
portercream
Jul 24 min read


In-Store Advertising Vs. Digital Ads
https://www.simaapublicity.com/ Special Interest Marketing & Advertising (SIMAA) specializes in crafting high-impact in-store advertising campaigns that drive immediate sales and connect with customers at the final point of decision.
portercream
Jan 91 min read
Why In-Store Advertising Beats Digital Ads at the Point of Purchase
Discover why traditional in-store advertising consistently outperforms digital ads at the point of purchase. From impulse buying triggers to tangible trust-building, this discussion explores the surprising merits of flyers, posters, and in-store displays that local businesses tend to ignore. Learn more at https://www.simaapublicity.com/
portercream
Jan 91 min read


3 Stats Proving Posters Beat Most Digital Ads
https://www.simaapublicity.com/ SIMAA designs and distributes high-impact print materials that get real results for your San Francisco event or business
portercream
Nov 30, 20251 min read
Are Flyers Still Useful in SF?
Think flyers are outdated in San Francisco? While everyone's chasing digital ads, smart business owners are quietly achieving up to 29% ROI with old-school flyers. Here's why this "dead" marketing method might be your secret weapon against competitors. Key Takeaways Flyers can deliver up to 29% return on investment, often outperforming online display ads (16%) and paid search ads (23%), though results vary by design and targeting 89% of people remember receiving a flyer, maki
portercream
Nov 30, 20256 min read
3 Reasons Why Your Business Should Invest In Flyer Ads
In a digital-saturated world, physical flyers offer surprising advantages: they earn 82% higher consumer trust than other ad formats,...
portercream
Jul 22, 20257 min read

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