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News, Events, & More On Our Blog


Flyering Marketing: The 89% Recall Method for 2026
https://www.simaapublicity.com SIMAA creates modern marketing campaigns that connect physical and digital strategies for maximum local impact.
portercream
Mar 291 min read
Flyers vs Digital Ads: The Surprising Data Behind Print's Marketing Comeback
Think flyers are outdated? Think again. With 89% recall rates and nearly half of recipients taking action, print advertising is quietly outperforming digital on trust, memorability, and ROI. Learn more at https://www.simaapublicity.com/
portercream
Mar 291 min read
Flyer Distribution Services in San Francisco: How They Help Local Businesses
Digital ad costs keep rising, ad blockers are filtering out more campaigns than ever, and local businesses are feeling the squeeze. So is flyer distribution still worth it? The data says yes — and the gap between print and digital response rates might surprise you. Key Takeaways Direct mail takes 21% less mental effort to process and generates 70% higher brand recall than digital ads. Over a third of internet users have ad blockers — flyers bypass that entirely. Flyer respons
portercream
Mar 296 min read


Paper Flyers vs Digital: 3 Reasons Print Wins Tourists
https://www.simaapublicity.com/ Special Interest Marketing & Advertising Inc (SIMAA) specializes in targeted print distribution, connecting tourism businesses with visitors through effective, tangible marketing materials.
portercream
Mar 291 min read
Digital Or Paper Flyers: What's Better? Tips For Businesses Targeting Tourists
How best to get noticed by visitors to the area? Physical flyers are converting at 4.4% compared to digital's 1.41%, but the reason why reveals something important about how travelers actually make decisions when they're away from home. Key Takeaways: Paper flyers consistently outperform digital ads in tourism, delivering higher conversion rates by capturing focused attention and creating tangible engagement. Tourists still rely heavily on physical information from trusted l
portercream
Mar 296 min read


In-Store Advertising Vs. Digital Ads
https://www.simaapublicity.com/ Special Interest Marketing & Advertising (SIMAA) specializes in crafting high-impact in-store advertising campaigns that drive immediate sales and connect with customers at the final point of decision.
portercream
Jan 91 min read
Why In-Store Advertising Beats Digital Ads at the Point of Purchase
Discover why traditional in-store advertising consistently outperforms digital ads at the point of purchase. From impulse buying triggers to tangible trust-building, this discussion explores the surprising merits of flyers, posters, and in-store displays that local businesses tend to ignore. Learn more at https://www.simaapublicity.com/
portercream
Jan 91 min read


3 Stats Proving Posters Beat Most Digital Ads
https://www.simaapublicity.com/ SIMAA designs and distributes high-impact print materials that get real results for your San Francisco event or business
portercream
Nov 30, 20251 min read
Are Flyers Still Useful in SF?
Think flyers are outdated in San Francisco? While everyone's chasing digital ads, smart business owners are quietly achieving up to 29% ROI with old-school flyers. Here's why this "dead" marketing method might be your secret weapon against competitors. Key Takeaways Flyers can deliver up to 29% return on investment, often outperforming online display ads (16%) and paid search ads (23%), though results vary by design and targeting 89% of people remember receiving a flyer, maki
portercream
Nov 30, 20256 min read
Expand Your Offline Marketing Options
SIMAA (510-464-3033) is expanding its event marketing services to support dance companies and performing arts organizations across the Bay Area. With the Bay Area’s performing arts season in full swing, SIMAA has announced they are partnering with local dance companies and venue operators to drive community engagement and increase ticket sales through its strategic flyer and poster distribution campaigns. The service gives event organizers a reliable, hands-on way to connect
portercream
Nov 1, 20252 min read

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