Think print marketing is dead? Think again. Event flyers are making a case for themselves — and the data backs it up. Here's what Bay Area marketers say about where, when, and how flyers still drive real results. Key Takeaways Research from the Data & Marketing Association found that 89% of consumers remember receiving a flyer, highlighting the lasting impact of print marketing. Event flyers are most effective when distributed in locations that align with the target audience.

In a digital-saturated world, physical flyers offer surprising advantages: they earn 82% higher consumer trust than other ad formats,...