Direct mail still pulls a 4.4% response rate, well ahead of email, and around 70% of people say printed materials influence their purchase decisions, making flyers a practical local marketing tool. Key Takeaways Flyers can still earn attention from a local audience, with response and recall figures that often outperform digital ads sent to the same neighborhood Pairing a printed flyer with a QR code or custom URL is one of the simplest ways to connect a paper handout to a web