Most retailers pour money into getting customers through the door, but here's the surprise: the majority of purchasing decisions actually happen inside the store. So why are so many businesses ignoring their most powerful sales opportunity—the moment when shoppers are ready to buy? Key Takeaways A majority of purchasing decisions happen inside retail stores , making in-store advertising vital for capturing customers when they're ready to buy Point-of-purchase displays act li

Think flyers are outdated in San Francisco? While everyone's chasing digital ads, smart business owners are quietly achieving up to 29% ROI with old-school flyers. Here's why this "dead" marketing method might be your secret weapon against competitors. Key Takeaways Flyers can deliver up to 29% return on investment, often outperforming online display ads (16%) and paid search ads (23%), though results vary by design and targeting 89% of people remember receiving a flyer, maki

Key Takeaways Offline marketing remains highly effective for event promotion, with traditional channels continuing to deliver strong results for local events Strategic flyer and poster distribution  in high-traffic areas, combined with QR codes, creates seamless offline-to-online customer journeys Radio marketing reaches 64% of consumers daily through ad-supported radio and offers cost-effective geographic targeting for local events Media partnerships and local business colla