Digital ad costs keep rising, ad blockers are filtering out more campaigns than ever, and local businesses are feeling the squeeze. So is flyer distribution still worth it? The data says yes — and the gap between print and digital response rates might surprise you. Key Takeaways Direct mail takes 21% less mental effort to process and generates 70% higher brand recall than digital ads. Over a third of internet users have ad blockers — flyers bypass that entirely. Flyer respons