Bay Area Community Bulletin Board, Store Poster Campaign: Ad Services Updated

Special Interest Marketing & Advertising Inc. (510-464-3033) is expanding its distribution options for groups seeking creative ways to advertise in the Bay Area.

Special Interest Marketing & Advertising Inc. (SIMAA) has announced an expansion of its distribution methods, offering more ways for businesses and event organizers to promote their activities in various Bay Area cities. The move is part of the agency's ongoing plan to provide more creative outdoor advertising options for its rapidly growing clientele.

More information is available at https://www.simaapublicity.com

SIMAA's distribution methods now include displaying posters on community bulletin boards, commonly found on campuses, restaurants, libraries, and coffee shops. The agency's distribution routes, covering San Francisco, Berkeley/Oakland, Marin, Sonoma, Contra Costa, Tri-Valley, South Peninsula, and North Peninsula, are serviced twice per month.

Posters can also be displayed in various stores along the route with SIMAA's poster campaigns. "Our team's familiarity with the area and the relationships we've built with local business owners mean your posters have a high chance of being placed in high-traffic spots for maximum exposure," a spokesperson for the agency said.

Campaigns can also include other distribution methods, such as hand-to-hand and door-to-door flyering, as well as stack dropping, where literature like brochures is left free-standing or in a holder in frequented areas for passersby to grab a copy.

Despite the dominance of online advertising, traditional flyering and leaflet distribution still elicit a response from audiences, making it a worthwhile addition to any promotional campaign. A 2022 survey by the Data & Marketing Association found that 89% of respondents remember a door drop mailing, noting that it scored highest compared to other advertising types.

The same study found that individuals under 35 respond better to this type of promotion. "This is good news for most business owners and event organizers because this age group represents the largest population segment in the Bay Area," SIMAA's spokesperson commented.

Regarding the effectiveness of the medium, the company's representative highlighted feedback from long-time customers. "SIMAA has been an integral part of our marketing program for many years," an executive from a local foundation said. "We rely on their ability to get our posters up at regular intervals throughout the season all over the Bay Area. Personal service and reliability are the SIMAA attributes that keep us coming back year after year."

Interested parties seeking more information are encouraged to visit https://www.simaapublicity.com