Bay Area Marketing Service For Theaters Expanded
- portercream
- Jul 22
- 2 min read
SIMAA (510-464-3033) expands Bay Area flyer distribution to 16 routes, offering theaters and venues targeted marketing services ahead of September's performance season rush. The 25-year-old company specializes in print media placement across eight regional areas.
Special Interest Marketing & Advertising (SIMAA) has expanded its flyer distribution services throughout the Bay Area, now covering 16 distinct routes ahead of the September event season rush. This expansion specifically addresses the needs of theaters, event venues, and performing arts organizations seeking wider promotional reach across Northern California.
For more information, visit https://www.simaapublicity.com/
With 25 years of service, SIMAA has built relationships with numerous San Francisco performing arts institutions. The company's distribution methods include storefront poster displays, community bulletin board postings, stack drop distribution, and point of purchase displays, all designed to increase event attendance and visibility for cultural programming.
The service now reaches across eight primary areas: San Francisco, Berkeley/Oakland/Albany/Alameda, Marin County, Sonoma County, Contra Costa, Tri Valley, North Peninsula, and South Peninsula. Each route has been developed to target specific demographic groups and community hubs where potential audiences gather.
SIMAA also maintains dedicated campus routes that target college audiences throughout these areas, providing theater companies with access to younger demographics. These specialized routes focus on student centers, campus libraries, and other high-traffic locations at educational institutions across the Bay Area.
CEO Wayne Porter leads the company's efforts to connect artists with potential audiences by placing promotional materials in strategic locations such as cafes, bookstores, restaurants, libraries, community centers, and college campuses. This street-level marketing approach has proven effective for performance venues seeking to build awareness beyond digital channels.
For in-store displays, SIMAA secures permission from business owners to place posters in storefronts or high-visibility locations within establishments. Community bulletin boards are serviced twice monthly, with material deadlines on the 14th and 30th of each month, ensuring consistent presence throughout promotional periods.
The stack drop circulation service places brochures, flyers, and other promotional materials in locations where potential customers can pick them up, while point of purchase displays position marketing materials near transaction points in retail environments.
Theater companies and event organizers can contact SIMAA at 510-464-3033 to discuss distribution strategies adapted to their specific performance schedule and target audience. Complete information about distribution routes, pricing, and submission guidelines is available at http://www.simaapublicity.com



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