Is Flyer Distribution Still Effective?

When Flyer Distribution Is Effective

1. Local Targeting: Reaching a specific neighborhood, event, or demographic (e.g., local restaurants, gyms, or community centers).

2. Tangible Promotions: Flyers with discount codes, QR codes, or event invites often drive action, especially when designed well.

3. Complementing Digital Marketing: Works best when combined with digital efforts—like directing people to a social media page or website.

4. Niche Audiences: Older demographics, or those less engaged online, often respond well to physical media.

   
   

Modern Best Practices

• Include a QR code that tracks engagement or leads to a landing page.

• Make it interactive – offer a contest, survey, or incentive to visit a site.

• Track results – use unique promo codes or URLs to measure effectiveness.

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Bottom Line

Flyer distribution isn’t dead—it just needs to be strategic, targeted, and integrated with digital tools to be effective in 2025.